Understanding why a customer chooses one brand over another is an enduring business challenge and all too often there are flawed assumptions about customer needs and competitive brand perceptions.
In fact, over 50% of the time there is misalignment between internal perceptions and customer reality*, leading to wasted resources, poor strategic decision-making and stalled growth.
* Source: 500+ Vennli Projects
We help you create competitive advantage, discover unmet needs, neutralise competitive threat and improve ROI by understanding what is most important to customers, and better aligning the internal team with market reality.
Interested in creating competitive advantage?