Partnerships
We are very proud of the partnerships we have been able to foster with leading experts over many years who collaborate with us to deliver complimentary services. These are all people we respect, trust and like working with to create value for our clients, because we all have aligned values. Each have innovative yet proven frameworks and platforms to create value continuously.
FOUNDER & CEO - HIGH PERFORMANCE LEADERSHIP GROUP
Peter O’Brien is a highly experienced corporate executive, organisational change consultant, leadership development expert, facilitator, executive coach and author. His business, High Performance Leadership Group (HPLG), is a purpose-driven management consultancy specialising in organisation and leadership development. Peter is passionate about inspiring and enabling others to Shift - to become better – especially better leaders – better leaders than they themselves ever dreamed possible – High Performance (HiPer) Leaders!
HPLG works with leaders and their teams in a broad spectrum of industries, from some of the largest blue chip organisations in APAC to much smaller organisations, all seeking to shift their performance through the application of proven performance and change management principles.
We work with Peter to facilitate the change required to drive the shift to customer centric decision making throughout the organisation.
Starting out with tertiary qualifications in Applied Physics, Computer Engineering and Education, Peter has subsequently spent 35-plus years in a range of roles that in one way or another has contributed to his study of the field of leadership development. At the age of just 29, he was Commanding Officer of a training school in the Royal Australian Air Force.
Peter held executive roles in Human Resources at Westpac – and at EDS. His extensive organisational change management (OCM) experience, has seen him take the OCM lead on a number of very large scale corporate redesign programs – including the redesign of Westpac’s retail bank.
His book ‘LeaderShift – Six Steps to High Performance Leadership’ in which he coined the phrase ‘HiPer Leaders’, brings into very clear focus what every leader at every level of any organisation must do in order to improve the decision making and maximise the discretionary effort of all in their work teams – ultimately delivering high performance.
We typically engage with Peter when our clients are seeking stronger internal, customer centric alignment across the business ‘silos’ and through the business ‘layers’ enabling the front-line to deliver memorable ‘moments-of-truth’ for every customer. With the assistance of the Vennli Competitive Strategy Platform, we can see the ‘Why’ and even the ‘What’ of the changes necessary in their business AND they are looking for help with the ‘How’ of making sustainable cultural change that really brings (and holds) the customer to the fore in their business. Read more about Peter and his High Performance Leadership Group at www.hplg.com.au
VIVID RESEARCH, VOXPOPME
Jem Wallis is an innovator in the research industry with a philosophy to challenge and disrupt the norm in research to provide more powerful connections between brands and people. He has 35 years in research and strategy working in the UK, Australia, US and Brazil, and has founded four successful research businesses.
Active in ESOMAR and AMSRS he has won best paper awards at conferences run by both. His major clients have been across all industry sectors including Colgate, Unilever, Kellogg’s, Nestle, Telstra, CommBank, IAG, Google, TAFE, NSW Dept of Health, Pedigree Petfoods, Diageo, Lion-Nathan, Merck, Bristol-Myers, Movember and The Garvan Institute.
Jem also leads Voxpopme across APAC. Voxpopme is the world’s #1 video insight platform with an impressive global client list of brands and agencies. Their unique technology platform enables fast and easy end-to-end video research through solutions that revolutionise the process of capturing, analysing and sharing video content. As a result, every data point businesses rely on to make decisions can be backed up by real human stories and help leaders see the people behind the data.
FOUNDER - LEAP INSIGHT RESEARCH
As a consumer behavior specialist, Sharlene has spent the last 25 years unlocking consumer insight that helps businesses better connect and appeal to their customers. She has spent several years inside the large multi-national FMCG companies of both Nestle and Unilever, before making the switch back to agency side. As an independent researcher, marketing strategist and facilitator, Sharlene has worked across a variety of industries beyond FMCG, including financial services, health care and retail.
Her focus is on uncovering the opportunities for organisations to connect better with their consumers and bring them into the heart of their businesses. From identifying category rules, decoding brand equity and the development of marketing elements including NPD, communication and packaging design, her experience is both broad and deep.
Her passion lies in creative thinking, and helping companies find ways to be more innovative in how they solve their problem and better connect with their customers. To discover more about how Sharlene delivers meaningful human understanding as a basis for consumer based marketing and business strategies go to www.leapinsight.com.au
EXECUTIVE DIRECTOR - CENTRE FOR SOCIAL ECONOMICS
Dr Ross Honeywill is an internationally recognised social scientist and business/corporate strategist specialising in driving profitable growth and shareholder value. Ross has led a team whom over the past 20 years have identified the consumers with the highest value potential. These premium NEO (New Economic Order) consumers live and work in the $AU512bn NEO Economy, and nobody knows them better than Ross.
Utilising Roy Morgan Single Source data and hundreds of psychographic, sociographic and demographic attributes, he is able to guide brands to precision targeting, and to speak to this most valuable of audiences in a manner that enables clients to do business with the highest value selective spenders across many categories.
Through his leadership role at KPMG (Asia/Pacific) and his subsequent work as CEO of the NEO Group and Executive Director of the Centre for Social Economics, Dr Honeywill has provided NEO data, analytics and strategic guidance to global and national brands including Qantas, Telstra, David Jones, Lexus, Sony, JB Hi-Fi, Westpac Broking, Moet Hennessy, National Australia Bank, Yahoo!, Macquarie Bank, Energex, among others.
Ross has a PhD from the University of Tasmania and is an adjunct Associate Professor at the university’s School of Business & Economics. We work with Ross to apply his understanding of NEOs and targeting capability to enhance our use of the Premium Value Creation principles. Read more about Ross and learn more about the NEO Economy at www.socialeconomics.com.au
FOUNDER - ZUNI
Mike Zeederberg is the Managing Director and owner of Zuni and leading educator on digital marketing. Mike has 20 years experience in the interactive marketing industry, both in digital integration and management roles with leading traditional agencies in Singapore, London, and Sydney, as well as leading a digital pureplay agency during his 3 years as MD of Profero Australia.Mike’s key area of expertise is strategy with a focus on delivering deep consumer understanding and business strategy. He also works with a number of Zuni’s senior clients in a strategy review and business consulting role, as well as sitting on client steering boards.
Mike has worked in most industries, from technology with Apple, Intel and IBM, automotive with Mitsubishi, Volvo and NRMA Motoring Services, a range of healthcare companies including Pfizer, TENA and Astra Zeneca, entertainment companies including Universal Music, EA Games. In the B2B sector he’s worked with clients including the Australian Institute of Company Directors (AICD), and Fuji Xerox. Add to that, experience in FMCG with Pizza Hut, Gatorade, Nike and Burger King and financial services with MLC, HSBC, Macquarie Bank and Halifax. Mike is extremely active in both the creative and digital communities in Australia: he founded the Australian version of Creative Social, a gathering of creative directors focused around improving digital creativity in Australia. He also judges a number of industry awards, including the CMO TOP50 with CMO Magazine, and the annual awards for the Association of Industry Superannuation Trustees, the association for industry super funds, as well as ADMA and IAB awards.
Mike lectures on digital marketing and strategy at the University of Sydney in the Masters in Commerce program on Digital Strategy, and at AGSM in their MBA program. He also oversees and lectures ADMA’s (Association for Data-driven Marketing and Advertising) digital marketing courses, acting as Head Tutor for their Certificate in Digital Marketing, and Digital Strategy course. Mike also regularly guest lectures and speaks at conferences.
Zuni is a boutique digital marketing consultancy in Sydney specialising in digital strategy, implementation, optimisation and training. Whether you want to increase brand awareness, convert more customers, improve engagement, increase sales or profitability, Zuni can help transform your business.
They are at the forefront of digital innovation so that clients have the right skills and strategies to maximise their organisation’s return on investment.
Zuni has significant experience working with clients who are operating both in the business to business (B2B) and the business to consumer (B2C) space. Having delivered strategic solutions to both local and global companies including LendLease, Michael Hill Jewellers, Pfizer, Teachers Health Fund, MLC, Macquarie University, University of New South Wales, ABC Music, Australian Institute of Management, Tourism Tasmania and NRMA Motoring and Services.
Zuni’s projects for clients have included the development of overarching digital strategy for organisations and individual brands, content, contact and social media strategies as well as frameworks for measurement and performance of digital activities. The team also work with clients across the implementation of digital projects for web and mobile, including integration with existing systems/platforms, as well as providing ongoing strategic support, consultancy or mentoring.
Zuni works towards developing long-term relationships with clients, to support them and their staff, to grow and develop their digital marketing skills and understanding. Often delivering Inspiration and education sessions to our clients’ staff. Learn more about how Zuni design and develop digital transformation that works at https://zuni.com.au
LOCAL KNOW HOW
Richard has worked in marketing and sales for over 30 years, and his expertise is in understanding Australia's huge diversity. This diversity is reflected in people's attitudes, behaviours and purchasing habits. Marketing and sales campaigns, however, are often deployed at scale with huge wastage and inefficiencies because they do not account for the diversity – all the way down to the local level.
He has had success in a number of different sectors and channels including alcohol, soft drinks, telco, insurance and healthcare just to name a few. He provides bespoke analysis to brands, retailers and other businesses for them to understand their target audiences and align their marketing and sales resources with far greater precision.
By analysing shifts in demography and marrying that with other data sets (such as sales data), he helps businesses understand their target audience/s in great detail. Identifying catchment areas, optimal areas of growth, media alignment, price elasticity models, optimal product mixes and salesforce deployment and loading. His analysis is bespoke, affordable and developed specifically for client needs so it’s not only relevant but can easily be applied into business structures. The integration with what we are able to determine with the Vennli platform and other tools makes our partnership a value creating one to support continuous growth.
STEP CHANGE
Jeff Cooper & Ashton Bishop are the founders of strategy and creative consultancy Step Change. They help challenger businesses and leaders outsmart their competitors, through a focus on the intersection of strategy and creativity. A diverse portfolio of clients across many categories are utilising the frameworks and talent they have assembled at their successful consulting business.
Jeff reviews over 400 business models a year and brings a passion for business and extensive knowledge of human decision making and behaviour to a wide range of clients. Crowned one of Australia’s top marketers and entrepreneurs in B&T and Anthill magazine’s 30-under-30 Awards, pioneered world-first technologies, co-authored a six-book series on strategy, and guest-lectured at Sydney’s top universities.
Ashton is Australia’s Predatory Marketer — an expert in pinpointing how brands can grow by outsmarting their competitors. He’s run million-dollar campaigns for billion-dollar brands, created Australia’s first mobile app, won film awards, guest lectured at leading universities, and has won Speaker of the Year for Australia’s number one CEO network on multiple occasions.
They inspire Step Changes in businesses and people by linking together the growth strategies, differentiated brand stories to market, scalable marketing plans, creativity and digital with leadership and culture. Their ambition is to have every client beat their industry benchmark (or their previous personal best). Enjoy more of the Step Change story and content at www.hellostepchange.com
FOUNDER & ECO - ECCO
Ian Lowe is the founder of ECCOH and is on a mission to change the way the world experiences sales. Located in Sydney, Australia and working with clients across the Asia Pacific region. Ian's experience spans professional services, technology, human capital, consulting, health insurance, wellness, recruitment, logistics, and capital equipment. His work with leading brands including Deloitte, AWS, Microsoft, VMWare and many more has given him a unique perspective on the key internal and external sales issues and challenges influencing performance.
Ian enjoys nothing more than working with individual sales leaders, salespeople, and sales teams to unleash their full potential. By tailoring the sales performance programs to address specific client needs, he enables sales professionals, and the organisations they work for to achieve and sustain the kind of positive behaviour changes that produce exceptional results. He is a passionate believer in the principles and values that connect people and allow us to achieve more together. Ian is driven by a belief that sales professionals can be a powerful force for good in the world and at the same time achieve much higher levels of success for their clients, themselves and for their organisations. If that's a purpose you can believe in too, maybe you can make it happen together.
We have collaborated with Ian to combine world’s best practice sales training solutions with the customer choice analytics capability of Vennli to create Sales Advantage - a product that accelerates the development of sales strategy and performance of sales professionals.
You can learn more about Ian and the ECCOH story at www.eccoh.co
