FOUNDER, THE SEED
Sean has spent over 25 years in the advertising, media and research industries, in roles that took him from the UK to Australia and back again. Throughout his journey, Sean’s consistent focus has been on understanding consumers and what lies behind their buying decisions.
Whilst in Sydney, Sean founded research and strategy company, The Seed, and for 11 years he personally conducted over 1,000 workshops, focus groups and interviews. These helped leading Australian brands solve their strategic issues, especially across the media, alcohol, technology, finance and FMCG categories.
Along with this work, Sean’s time at several leading media and creative agencies and as a media owner provided him with a holistic view of brands and the challenges they face.
Now back in the UK, Sean works with marketers and agencies to help provide a fresh and objective perspective into how people think and behave, and how this customer-focused insight can be leveraged to help identify new growth opportunities.
Sean acted as Chair of the Australian Account Planning Group (APG) for three years, and has been a full member of the Market Research Societies in both Australia (16 years) and UK (five years). He is a current member of Media Research Group (MRG), Association of Qualitative Researchers (AQR) and Independent Consultants Group (ICG).
In 2017 Sean was invited to join the Choice to Growth team and The Seed is now the only company in The UK offering the Vennli strategy visualisation and analytics platform.
CHIEF STRATEGIST, BMSW
Rob is a marketing strategist and facilitator who has mainly worked on the client side of industry. His specialty is working with organisations to guide them to better understand their customers and markets and plan how they can build their brand offering to create long-term sustainable growth for their business.
He does this through understanding the market opportunities and the current and potential capabilities of his clients and helping them build a roadmap to achieve their growth aspirations. His questioning and synergistic approach to business is enjoyed and respected by clients.
Rob has over 30 years’ local and international experience in branding, marketing, management and consulting. He has worked across multiple industries, including FMCG, fast food, financial services, brewing, and pharmaceuticals in various senior leadership roles. He has also held a number of industry advocacy positions including his current role as CEO of the New Zealand Research Association.
In 2005 Rob founded the marketing consultancy BMSW, and has worked with over 100 businesses of all sizes to design more effective strategies and improve their business results.
In 2017 Rob was invited to join the Choice to Growth team and BMSW is now the only company in New Zealand offering the Vennli strategy visualisation and analytics platform.