Team & Customer Alignment

The performance of businesses is directly correlated to their level of customer alignment. On average the alignment between an internal team’s thinking and customer reality is only 48%*

*Source: 500+ Vennli surveys

This means that over 50% of the time decisions are being made with a misguided understanding of what is important to customers and incorrect assumptions on how competitor brands are perceived.

As a consequence we focus on increasing the alignment between internal team thinking and customer reality by asking internal teams to complete external customer surveys and feedback tools. We then use powerful data visualisation and video content to do close the alignment gap, and directly impact on continuous value growth.
By improving internal and external alignment the business results can be significant and immediate.

80%

Alignment Score

40%

Close alignment between team and customer thinking

CUSTOMER ORIENTATION

Misaligned thinking on choice importance and competitive perceptions

More robust strategic planning

STRATEGIC SUCCESS

Strategic disconnect

Higher competitive advantage and value growth

COMPETITIVE ADVANTAGE

Increased points of parity & competitive threat

Higher sales performance

SALES PERFORMANCE

Lack of distinct appeal around the factors that matter

Potential to increase value perception and reduce reliance on price

PRICE & MARGIN

More likely price reduction and margin dilution is used to drive growth

Improved decision making and investment outcomes

INVESTMENT EFFECTIVENESS

Lower returns on investment

Interested in discussing how we can drive and measure alignment?

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