The performance of businesses is directly correlated to their level of customer alignment. On average the alignment between an internal team’s thinking and customer reality is only 48%*
*Source: 500+ Vennli surveys
This means that over 50% of the time decisions are being made with a misguided understanding of what is important to customers and incorrect assumptions on how competitor brands are perceived.
As a consequence we focus on increasing the alignment between internal team thinking and customer reality by asking internal teams to complete external customer surveys and feedback tools. We then use powerful data visualisation and video content to do close the alignment gap, and directly impact on continuous value growth.
By improving internal and external alignment the business results can be significant and immediate.
Close alignment between team and customer thinking
Misaligned thinking on choice importance and competitive perceptions
More robust strategic planning
Higher competitive advantage and value growth
Increased points of parity & competitive threat
Higher sales performance
Lack of distinct appeal around the factors that matter
Potential to increase value perception and reduce reliance on price
PRICE & MARGIN
More likely price reduction and margin dilution is used to drive growth
Improved decision making and investment outcomes
Lower returns on investment
Interested in discussing how we can drive and measure alignment?